What is Search Engine Optimization (SEO) ?
The ultimate goal of Search Engine Optimization or SEO is to achieve high natural search engine placement in search results for appropriate keywords and key phrases. Search Engine Optimization (SEO) is a process that optimizes code on webpage and content with calculated keyword phrase targeting, ultimately helping a search engine robot algorithm to accept a website's keyword focus.
SEO can be very simple for some sites, yet for some other site may need to go under intense changes of code, content, architecture and server level changes. Search Engine Optimization gives your site required visibility in SERPs (Search Engine Results Pages), so you get quality visitors to your site in high numbers increasing your business and reputation of site.
Pros and Cons of Search Engine Optimization (SEO)
Traditional search consequences receive upto seventy five percent or more of the search-related click-through activity, versus twenty five percent or less for sponsored results like Google Adwords. Biggest benefit of Search Engine Optimization is to get quality traffic and reputation at significantly lower cost.
For small businesses, giving ads in other medias like TV, Radio and News Paper can be very costly and risky business decision. In contrast Search Engine Optimization is low cost and very effective solution. As traffic from the search engine optimization effort is pre-qualified. You get better conversion of clients through pull game of SEO than other push techniques.
Inside Search Engine Marketing (SEM) Through Pay Per Click (PPC) Campaigns
Pay Per Click (PPC) Campaign is one of the most important Search Engine Marketing (SEM) tool to make your product marketable in very less time and very effectively.
Pay Per Click (PPC) Campaign let you have quality visitor traffic but you have to pay certain amount whenever visitor comes to your site by clicking campaign link. Benefits of Pay Per Click (PPC) campaign varies from business to business, you need to assess ROI on such marketing efforts for some time to get on right track. It is very important to target those keywords which can give you better conversion and should be costing less comparatively.
EIS helps its client to setup and run Pay Per Click (PPC) Campaigns for major search engines. You can avail high quality PPC Campaign management services from EIS.
Email Campaigns are very effective in internet marketing, yet this method was abused widely by spammers recently. Many email service providers have now included Anti-Spam modules to their services to protect their users against this.
Genuine Email Campaign and Spamming are very different for sure. To be successful in email campaigns, one need to follow guidelines given by authorities and do marketing in professional manner.
In case of email based marketing its very important to write good marketing pitch and provide very fast and effective response to coming mails to get better results.
Choose EIS For Effective Internet Marketing
EIS understands importance in Internet Marketing in today's world. Billions of dollars are spent directly or indirectly in response to email marketing world wide. You can create your marketing mix by keeping your client base, product and budget in mind.
EIS provides SEO and SEM services for effective internet marketing. Do email us your requirements at firstname.lastname@example.org to receive document stating internet marketing tools and methods suitable to your business with approximated cost and time estimation.